Business LEADers: Adverteasement

Showing posts with label Adverteasement. Show all posts

Friday, September 28, 2007

Fyi: Web Alert - "deane cameron" emi

snippit:

date

Sep 28, 2007 8:07 AM

google_backgrounder :)

Glass Tiger - Don't Forget Me (When I'm Gone)
photo (far right): Capitol Records Canada A&R man Deane Cameron (now president of EMI Canada). Deane started working in the warehouse at Capitol-EMI in 1970 ...www.jimvallance.com/01-music-folder/songs-folder-may-27/pg-song-glass-tgr-don't-fo.html - 63k - Cached

/snippit

FULL STOR+Y ENCLOSED

EMI Music Brings Global Music Program to Fairmont Hotels & Resorts
	The program will allow Fairmont to infuse music into a range of guest experiences including in-room music access to preferred entry to exclusive live events and concerts.
The arrangement will also add music to an established Fairmont hotel benefit, known as Fairmont Fit, which at the program's launch will supply guests participating in Fairmont Fit with pre-loaded digital music players featuring hundreds of tracks from EMI Music artists across all genres to improve the guests' workout experience. Through Fairmont President's Club, the company's guest recognition program, members will also have the ability to access EMI artist's music exclusively via CD or digital download - whatever option best suits a guest's individual preference and lifestyle. Membership is complimentary and the program offers special benefits and privileges designed to reflect guest preferences and offer an enhanced level of service. This multi-phase music program, which is being initiated through Canada, will launch this fall throughout the hotel company's impressive North American portfolio, which includes The Fairmont San Francisco, Toronto's Fairmont Royal York and The Fairmont Scottsdale Princess. The program will quickly expand to other countries for a true global presence. As the only major music company offering its entire digital catalogue in a premium, DRM-free, higher audio quality form, EMI is unique among major music companies in their ability to offer Fairmont customers music that will work on all music players and devices. 'Partnering with Fairmont Hotels & Resorts is a great fit for EMI Music,' says Sean Hutchison, Director of Digital Business Development at EMI Music Canada. 'It allows EMI artists a new avenue to showcase their music at Fairmont properties around the world, while also enhancing the guest's stay through personalized music experiences. Also, since EMI can offer Fairmont clientele with DRM-free, high-quality downloads, we know all customers can benefit from this program.' 'EMI Music is very excited to be launching this creative initiative with one of the premier luxury hotel brands in the world,' states Deane Cameron, President of EMI Music Canada. 'As the landscape of lifestyle marketing and servicing customers evolves, we are thrilled to have our incredible roster of artists continue to be at the forefront.' 'We are continually seeking new benefits and services that our Fairmont President's Club members and guests believe are relevant to them and thus add real value to their lives,' states Jeff Senior, Executive Vice President, Marketing and Sales for Fairmont Hotels & Resorts. 'Working with EMI illustrates how a partnership can truly enhance our guest's affiliation with our brand, from providing pre-loaded MP3 players for use during their workouts to exclusive access to concerts by the top names in the music business.'


	2007-09-25

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This Alert is brought to you by:
http://evrewhere.com/andrewnewton/

Wednesday, July 18, 2007

New Behavioral Ad Network Nebuad Gives ISPs A Piece Of The Ad Action

We have been watching Redwood City-based NebuAd since it raised $8M early last year but they have kept information close to the chest. We now know that its patent-pending technology is deployed with Internet Service Providers to aid in targeting for advertising networks. As a result, NebuAd says it can deliver advertising that is more relevant, personalized and valuable to the intended audience while creating higher yield for advertisers, generating more revenue for publishers and, key to all this, opening up new monetization streams for Internet Service Providers.

Current behavioral ad networks use cookies to understand who web surfers are and to target them with ads. Nebuad is going to ISPs to learn more about viewers. It appears to require some network know-how that most ad industry folks do not posses. In fact, the company turned to a Juniper Networks SVP, Robert Dkyes, as its CEO.

Getting consumer data from ISPs sounds like a privacy nightmare. Indeed, NebuAd requires ISPs to provide a minimum 30-day notice to their subscriber base along with ensuring subscribers clearly have the opportunity to opt-out of their ISP's offering of NebuAd's behavioral targeting. Today we learn from PeHub that NebuAd has raised around $5.05M in Series A-1 funding with return backer Menlo Ventures participating.
--
comprehended by http://evrewhere.com/andrewnewton/

Friday, July 06, 2007

interlocutioning

sometimes you wounder how things come about and sometimes you don't--you just choose to ride the gravity wave and dance all night

Not Allowed - interlocutioning
Entrepreneurs unite! Join our global networking team to help build your virtual collaborative with skills from around the world.