McBride has a vision: It's all about meta data
"Clearly, the future is not the ongoing debate on control and ownership of copyrights, with the big stick approach of suing fans," blogs Nettwerk Music mogul Terry McBride yesterday on a Knowthemusicbiz.com posting. "Music, along with all the other forms of rich media, is going into the clouds where it will be pulled down from servers when and how the consumer wants. The new values reside in what is behind this media; the meta data.
Continuing, he writes: "The quality and increase in value of this meta data will have a profound effect on the future. Digital maids will be cleaning up your media locker, moving files to where they belong and propagating your custom and peer based playlists. Digital valets will be pulling down media from these cloud servers and prepping it for the consumer's consumption. Songs will not only be just the music, but will contain data that will allow foreign lyric translations, edited versions, sheet music, instruction on how to play the song and so on. Future economic models will be based on monetizing the behavior of the consumer by adding true value.
