| Tuesday • June 24, 2008 | READ ALL NEWS AT ADAGE.COM | ||||||
| Crafting TV Ads for the Digital Age Commercials Will Have to Adjust to Dual Screen Formats
NEW YORK (AdAge.com) -- Marketers are already scrambling to figure out how best to adjust their 30-second TV spots for viewing via the web and on iPod screens. But as the nation prepares for the big shift from analog to digital TV on Feb. 17 next year, what could be a major conundrum has opened up for advertisers who love to make use of the wider high-definition screen: Ads created for high-def could have their sides digitally sliced off when viewed on older TV sets. | ||||||
Growing Out-of-Home Video Through Better Metrics Q&A: TruMedia's CEO George Murphy
NEW YORK (AdAge.com) -- As DaimlerChrysler's former senior VP-global marketing, George Murphy was charged with reshaping the old-school auto manufacturer's brand message. Now the former auto marketer wants to do the same for out-of-home video advertising. |
Tuesday, June 24, 2008
THE SD (STANDARD DEFINITION) DEBACLE
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