Thursday, January 10, 2008

MTV Plots Comeback After New Currency Guts Ratings

Net Gets More Aggressive With Ad Programming, Branded Entertainment

Afage.com Case Study / NEW YORK -- MTV is well aware of the tumble its
ratings took going into last year's upfront sales, so for 2008, the
cable network built on music videos has resolved to make sure viewers
interact with brands in every way possible.

FULL ARTICLE http://tinyurl.com/yvsa5o