Have your kids watch a TV program, not generic TV; Make television physically inconvenient; Be firm but open-minded on content; Avoid setting an allowable number of TV hours; Turn off the tube during playdates; Sit down and watch with ...
http://www.thatsfit.com/2007/09/19/avoid-plugging-in-your-kids/
By Paul Glazowski
Web TV Wire - http://www.webtvwire.com
Now ComScore, one of the more widely referenced research houses on technology-related matters today, has made its latest findings for Internet trends involving video available for all to see.
Anyone who's curious to know just how super popular online video has become, need look no further than ComScore's newest report.
July Figures
The facts and figures the research firm has released are specific to the month of July, so it's likely that the numbers as of this moment rank even higher (just a bit) than those ComScore has put out as the first tally for Q3 2007.
According to the firm's report, the online video market is, in short, a very, very strong one. If the numbers are indeed accurate, 75% of all Internet users – all Internet users – are now watching video online.
Well, maybe not right now. More like a general day-to-day, week-to-week, month-to-month timeframe kind of thing. But you get the picture. The number's huge. And it's climbing steadily.
ComScore stated that only a few months ago - March of 2007, to be precise – 71% of Internet users were enjoying Web video in at least one of its many varieties. That's a four-percent jump in about four months. Ladies and gentlemen, the boom is upon us.
Compared To Traditional Television
Let's keep things in perspective, though, shall we? In comparison to traditional television statistics, Web video is still kind of…you know…small.
In a month's time, ComScore claims that the average viewer of video transmitted over the Internet watched just north of 3 hours of such content in July (181 minutes; in March of this year, the average was 145 minutes).
If broadcast television is still as ubiquitous and ever-popular as I've been led to believe, one has to be ultra-conservative to stay below the 3-hour mark in that arena.
Nonetheless, Web video is clearly on the up-and-up, though the trend is more gradual than phenomenal at this point.
The Results Are In
Want to know who the king of the industry hill is? Why, Google is, of course. YouTube had the company claiming 27% of the market by the end of July. That comes out to about 2.5 billion videos viewed. In a single month. Pretty huge if you ask me.
The standings of some other Web-based institutions on the list are surprising as well. Comscore's research shows Yahoo! edging out Rupert Murdoch's Fox Interactive Media, proprietor of MySpace and Photobucket by about 100 million in terms of videos viewed.
The report pins Yahoo! with 4.3% of the market, and Fox at 3.3%. That simply doesn't seem right. If anything, one would think it was the other way around.
By the bye, any Veoh fans out there? If so, you might be surprised to find outfits like Viacom Digital (responsible for Daily Show clips, among other things), Disney Online, Time Warner (AOL), Microsoft, and ESPN all falling in line ahead of your favorite well-regarded independent video host.
That, I also have to say, doesn't seem right.
Ah well, it is what it is. Which leads me to a question I now put to you: Do you care at all, one way or another? No? Alright. Thank you for your time. You may now get back to your Web video queue.
Paul Glazowski is a contributing author discussing the social networking world, his work can be found on Profy.com
