CW Shatters the TV-Ad-as-Usual Mold
NEW YORK (AdAge.com) -- It doesn't seem like such a radical idea, letting marketers buy 10-second TV commercials. But the ones set to roll out Aug. 10 on the CW signal that a sea change is taking place in one of Madison Avenue's favorite -- but most inflexible -- ad channels. FULL ARTICLE
Mags Migrate From Building Content to Buying It
Hearst and Time Warner Grab Web-Only Properties to Bulk Up Online Stables
NEW YORK (AdAge.com) -- It took a little while, but most magazine and newspaper publishers eventually accepted the need to establish web versions of their cherished print properties; it was pixelate or risk perishing. But now those same publishers are demonstrating a growing belief that while those companion sites are necessary, they are not sufficient. FULL ARTICLE
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