TransWorld Skates on the Edge of Digital Future
With Teen Boys as Its Audience, a Race to Keep Ahead of Them
NEW YORK (AdAge.com) -- There's a double-edged quality to publishing magazines for bleeding-edge young people. Advertisers love the demo, but in these digital days, you never know how many you'll lose to the web and ever-marching technology -- witness the recent exit from print of ElleGirl and Teen People. On the boys' side, TransWorld Media and its portfolio of magazines about skateboarding, surfing, motocross and other action sports also have to beware their readers' movement into digital media.
Just 12% of Senior Marketers See Value in Consumer-Generated Media
Survey: Website Building Ranks as Most-Used New-Media Tool
NEW YORK (AdAge.com) -- Consumer-generated media and new media may be gaining popularity, but senior marketers say they'll stick with disciplines such as website production and consumer feedback, according to the fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey.
