The company was Natpal.com, a Wharton Business School incubated, and now a VC-backed start-up that says it is poised for a major national rollout. The startup says that in its phase 1 sales launch it validated the business model by acquiring over 250 customers in over 30 business categories in two major metro markets. Phase 2 is to repeat this method in a national rollout to every major US market.
Thursday, March 29, 2007
Natpal To Move Yellow Page Advertisers To Net
A year ago, a 20-something Wharton Business School student had this Q&A session with a VC panel: The venture capitalist, wearing an open-necked shirt and sitting with his arms crossed, cuts in. "You're up and running?" he asks. "Yes, we have about $500,000 in sales." "What's your cost per client acquisition?" "About $300. And we have about an 85 percent retention rate."
