Here's how it works for management: We spend 70 percent of our time on core search and ads. We spend 20 percent on adjacent businesses, ones related to the core businesses in some interesting way. Examples of that would be Google News, Google Earth, and Google Local. And then 10 percent of our time should be on things that are truly new. An example there would be the Wi-Fi initiative -- which I haven't kept up with myself. God knows what they've done in the last week.
That formula even had a physical manifestation for a while, as Schmidt noted:
For a while we put the projects in different rooms. That way, if we were in one room too long, we knew we were not spending our time correctly. It was sort of a stupid device, but it worked quite well. Now we have people who actually manage this, so I know how I spend my time, and I do spend it 70/20/10.
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T E L E V I S I O N f i R M
Watch the Web (tm). http://televisionfirm.com/
"'Online Television' News" Blog: http://adverteasement.blogspot.com/
