You mentioned that the technology is the enabler, not the solution. A lot of the initial Windows Live services are pretty geeky. Is that the strategy?
Berkowitz: No, that has to do, again, with what was the focus of the company. It's understanding where technology begins and where the consumer experience begins and where the technology ends. So sometimes I think we get ahead of ourselves in technology, and we think that the technology, which is cool to us, is actually what consumers want.
But it's hard, because you've got two sets of constituencies: You've got the technorati--the people who want to see the new, cool, innovative stuff--and then you've got the person who really wants to just kind of evolve their experience. And we have to balance that.
The company has leaned itself towards a lot of the kind of really whiz-bang cool stuff, but that's not what wins the day at the end of the day. We have to find a way to do a better job of thinking about the customer and what the customer wants.
