The power of story
September 17, 2008 | Internet Marketing
It's time to get your own stories polished up. The time for marketing jargon about "leveraging" and "enabling business process deployment" is officially over, says creative director and copywriter Karen Gedney.
From now on, you need to tell people stories that quickly capture people's attention, telegraph what you can do for them, and gain their trust.
If you're talking a business solution, your story better be something like this: "We went into a company to help out a guy who was up to his ears in work orders, streamlined his entire system in no time flat, and now he's looking like a rock star to his whole department."
Every good salesperson knows this. The best ones can regale you with stories that communicate that they know your challenges because they've helped other customers in exactly the same way.
Get the full story at ClickZ
